Instagram is No Longer a Photo Sharing App

Instagram is No Longer a Photo Sharing App

WHAT?! Last week Adam Mosseri, the head of Instagram, shared this update on his social media channel. Here’s a few of the key insights he shared: “Video is driving an immense amount of growth online for all platforms right now, and it’s one I think we need to lean...
Instagram just made THIS change to the algorithm.

Instagram just made THIS change to the algorithm.

Oops they did it again! Change the algorithm that is. Instagram has officially come out and said they are changing the algorithm for Reels. In my head I imagine the conversation at head office went something like this: CEO: We need a new feature to compete with...
Do I Need to Have my Brand on Social Media?

Do I Need to Have my Brand on Social Media?

This is a question I get often get asked at networking events, by prospective clients, and even current ones. Do I need to use social media? Should I even bother with it? The short answer is that it depends on your marketing objectives and how much time you’re willing...
20 Things to Start and Stop Doing on Social Media in 2020

20 Things to Start and Stop Doing on Social Media in 2020

A new decade is here, along with dozens of ideas for New Year’s resolutions, and new energy to make this year better than the last. If you run or manage a brand feed for any social media platform, it can be easy to get stuck in the same old habits. If you’re on the...