Vancouver Social Media Speaker & consultant
Looking for results? Here’s how we make it happen
Organizations I’ve worked with
Social Media Client Case Studies
Social Media Audit, Strategy, & Campaign Support for the ORCBC
The Outdoor Recreation Council of BC was challenged with low engagement on social media and coming up with what to post.
- Action: Social media audit, team training, and new social media post strategy
- Additional support: drive engagement and signatures for public campaign for governement petition
- Developed: Branded templates for easy use by the team to drive more engagement from the public and members
- Results: Exceeded signatures for campaing. New content rolled out from team in less than half the time. Increased followers, member engagement and better overall branding for the organization.
Raising Awareness & Donations for CHC Helicopter
CHC Helicopters needed social media training for their global teams, and an audit of their corporate Facebook pages ahead of a new initiative for Helicopter Search and Rescue week.
- Objective: Raise awareness of the Search and Rescue work CHC Helicopters are used for and make a donation to charity
- Goal: 10K impressions for a donation of $10,000 dollars to SAR Charities
- Campaign: Organized and created assets from across 9 different bases on 3 continents. Scripted video for CEO. Executed 10 day long campaign across all social media channels.
- Result: Over 25K impressions and coverage by aviation press and a $10K donation.
Growing a grass roots brand online to over 80K followers
A new social media account that needed a strategy and some TLC to take it to the next level. Over the course of 5 years, Vancouver Trails became the leading name in hiking information for the Greater Vancouver area.
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Grew @vancouver trails from 1500 follower to 75k+ over 4 years
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Generated over 85k uses of #vancouvertrails to spread awareness
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Curating user generated content with new tracking in place
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Generated over 2000 entries into annual photo contest
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Developed partnerships with organizations like BC Adventure Smart for seasonal campaigns
Destination British Columbia:
Webinar host & strategist for tourism providers across BC. 40+ webinars given for email marketing
BC Ombudsperson:
Strategy & policy development for internal teams. Content plan creation, channel development & staff training.
Pacific Surf Co:
Social media strategy & recommendations for new distribution and better email segmentation, saving money with a new email provider.
BC CDC
An Indigenous outreach group needed tools, training and resources to help reach community members online to support ongoing health initiatives.
Liva Foods
With an upcoming airing of the Dragon’s Den, Liva Foods needed a plan to capitalize on the media to grow their social media and their email list.
Vancity Bank:
Vancity needed training for their financial advisors to support them launching their own social media channels, while still ensuring brand & legal compliance.
Jennifer’s work with our social media was outstanding. She ran the channels for over 5 years when we started back with less than 2,000 followers.
Jen managed all of the content, tracking, and promotion for our annual photo contest as well as suggestions for new content and breaking news for our website.
Her knowledge of current social media trends, digital marketing, and analytics led to huge increases in social engagement, followers, and traffic to Vancouver Trails.
-Mike Chang, Vancouver Trails
Jen worked with us to get our social media accounts cleaned up, staff trained, and infrastructure ready for a major campaign. She was key in the planning and execution of content, keeping us all on track leading up to and during the campaign. Her insight and guidance on strategy was so valuable and made sure we checked off all the boxes to make sure the our campaign was a success.
Ultimately we more than doubled our goal engagements and she set us, and the wider team, up for success in our ongoing social media work.
– Billie-Ann Woo, CHC Helicopters
“We brought Jen in for a training session with a group of team members looking to build their presence online. She was flexible with scheduling and great to work with in advance of the workshop, planning the flow and content for the day.
She led a wonderful, engaging session and was very knowledgeable about social media and the diverse range of needs we had. She had great ideas to help our team get started with their first content plans, and shared some valuable tips and resources. We’d love to work with Jen again!”
-Josie, Marketing Manager at Vancity Credit Union.
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