Your Social Media Strategy Starts Here
Start documenting your social media strategy, best practices and the missing content you need to stand out onlione.
Are you ready to get a strategy and a content plan in place for your business?
With almost 20 years of experience in digital marketing and social media strategy, I help organizations create practical, sustainable systems that improve visibility, strengthen brand consistency, and support long-term growth.
I’ve worked with organizations across North America including tourism organizations, professional service firms, and B2B companies to develop stronger social media strategies and more effective content workflows.
Your organization can’t afford to keep waiting to figure out social media. If it’s time to get a plan in place, let’s make it happen.
A comprehensive strategy so you know how to stand out on social media compared to your competitors.
A content road map so your team knows exactly what content to create for which channel and how to deploy it.
The confidence to show up on social media with ease - so that your team spends less time spinning their wheels.
Here’s what your organization’s strategy & content plan will include:
A custom social media strategy that works:
You’ll get a custom report with insights that include:
- Core Content Pillars outlined, and broken down by channel
- Updated bio’s across channels to convert more of your followers
- Content review for what’s working and what we can improve on
- A plan broken down by strategy for where the biggest gaps and improvements are
- Social media best practises for 2026
- Recommendations for where to invest in video assets
- Optional: AI training on how to use the latest tools to create content faster.
Content Planning broken down by channel
After your custom strategy has been presented to your team, we will compile that into a 90 day action plan for content.
- What are the main campaigns over the next quarter
- What themes need to be shared across which channel(s)
- Opportunities for UGC content or working with influencers
- What to post where, and what can be repurposed to other channels including email marketing, ads, or print campaigns
Canva Branded Templates + Brand Kit
Now you’ve got your strategy and your content plan. The last piece of the puzzle is making sure you can bring your brand to life online.
If your team needs graphic design support, we will set up your brand kit in Canva and include a pack of designs and templates to bring your content plan to life.
Copy writing for the campaign is also available so that your team has everything they need to hit post.
Training for your team
After your custom strategy has been presented to your team, we will compile that into a 90 day action plan for content.
- What are the main campaigns over the next quarter
- What themes need to be shared across which channel(s)
- Opportunities for UGC content or working with influencers
- What to post where, and what can be repurposed to other channels including email marketing, ads, or print campaings
Addititional support for content creation including graphic design and copy writing available.
What clients have to say about working together to grow their business:
Jen is a wealth of knowledge, patient, creative and really taught this old dog some new tricks. Her one-on-one training really helped me overcome the social media labyrinth I felt I was in. She gave me the tools and confidence I needed to get moving on my social media skills. There is light at the end of the tunnel! Highly recommend!
I just completed a social media strategy session with Jennifer and I left with direction on how to create a solid social media platform. In addition, she provided me with lots of useful resources. I look forward to implementing her suggestions and taking my business to the next level. Thank you Jennifer! I will be back for more of your expertise and support in the future.
Jennifer Kolbuc is a highly skilled and experienced marketer. She is a social media expert with an abundance of energy. Her work is well researched and thoughtfully created. She has a gift for taking complex topics and making them easy to understand. Jennifer took a lead role in launching SwiftBel on social media. We are very excited about the launch. Jennifer is well organized, and it was a pleasure working with her. I highly recommend her services.
Jennifer is a brilliant social media strategist. Through a series of consultation calls (and her analysis work behind the scenes), Jennifer brought a wealth of knowledge to our social media strategy and helped us connect the dots for our channels’ audiences.
We now have a clear vision of who we’re communicating to on any given channel, the messages they need to receive and a stronger toolkit of best practices to draw from. I 100% recommend hiring Jennifer for your social media needs.
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Got Questions?
Want to see how a social media strategy will work for your business? Book a free call now to connect.