where do you start? with a plan for social media!
Let’s get your ducks in a row and make sure you’re heading in the direction you want to go for your business!
WHY DO YOU NEED A SOCIAL MEDIA AUDIT & STRATEGY?
Have you been posting on social media for a while but having been seeing any results? Maybe you are brand new to digital marketing and aren’t sure where to focus your time and energy.
With over 15 years helping small business owners get a plan in place, I can help you move forward with digital marekting. My clients include health and wellness facialities, coaches, B2B businesses and service providers from across Canada.
A social media audit and strategy guide will make sure you are set up for success online, and focusing your time and energy on the right things for your business.
If you want to see more:
- Engagement on your posts including likes, comments and shares
- More people sending your Direct Messages asking about your services
- Consults and sales coming into your website
Then let’s chat about social media and email marketing for your business!
Let’s Grow your Business with a Digital Marketing Package that works for you!
If you don’t see exactly what you need, get in touch for a free consult:
Social Media Starter Pack
Instagram bio makeover to connect with your ideal clients.
Competitor analysis to review how your social media compares
9 edittible Canva templates that match your branding, tone of voice and fonts
Detailed strategy report with complete analysis for up to two (2) social media channels
Custom content calendar with up to 90 days of content ideas
Format review including posts, Reels, and carousel
90-minute Zoom session to review your new strategy implementation guide
90-minute Zoom session to to map out your new content plan
Quarterly planning sessions available as an add on!
Business Builder Pack with Email Marketing
From- Ready to take your marketing to the next level? Let’s make sure your social media aligns with your website and your email marketing for a robust marketing system.
- This package includes everything in the starter pack and:
- Email marketing audit including reviewing your forms, automations and newsletter or welcome sequence
- Email audit of up to 3 past newsletters including open rate, click through rate and formatting
- Audit & copy for your new welcome email
- Audit of your lead magnet
- Hashtags strategy for Instagram
- One additional 60-minute Zoom call to review email marketing
Business Digital Marketing Strategy & Support
From- Ready to level up your marketing and need hands-on support to make it happen? This package is for you.
- This package ensures we get your marketing DONE and implemented. It includes everything from the Business Builder and:
- Email program set up including automations.
- Creation of email templates
- Two newsletters written for your list
- Review of your current offers and updates to your copy for your website
- 9 social media posts including images or graphics and copy
- Additional Zoom calls for support
Showing up on Social Media starts with a Strategy
With every package, you’ll walk away with a custom social media strategy report for your business. Get insights on what is, and is not working for your business. A re-write of your Instagram Bio, a look at your competitors and Content Pillars mapped out for your business.
This custom report will inform the rest of your strategy online, and where the gaps are for directing people to take the next steps with your business – whether that is buying directly from Instagram or reaching out for a consult for next steps.
On Brand Visuals to put your Best Face Forward (Literally)
Your social media may be one of the first places a new follower or potential customer finds you online. What is your current look and feel saying about your business?
Is it out of step with your current branding and website? Is your messaging confusing about what you actually offer and how someone would hire you?
Let’s get you looking great online with a series of easy-to-use templates and visuals to make sure you are saying exactly what you want to say to your next lead online.
Content Planning Made Easy with your Next 90 Days Mapped out
How much time are you spending each week coming up with what to post on social media?
Even if you spent just 5 minutes a day coming up with content ideas for the month, it would take you well over 100 minutes to plan just one month of content! (And they might not be content ideas that help you connect and grow your audience).
In just 90 minutes will plan out the entire next quarter of content for your business with content ideas that are related back to your core pillars so that your audience will get to know, like and trust you, and ultimately feel more confident in purchasing your products or services.
What past clients have to say about their new Social Media strategies:
Jen is a wealth of knowledge, patient, creative and really taught this old dog some new tricks. Her one-on-one training really helped me overcome the social media labyrinth I felt I was in. She gave me the tools and confidence I needed to get moving on my social media skills. There is light at the end of the tunnel! Highly recommend!
I just completed a social media strategy session with Jennifer and I left with direction on how to create a solid social media platform. In addition, she provided me with lots of useful resources. I look forward to implementing her suggestions and taking my business to the next level. Thank you Jennifer! I will be back for more of your expertise and support in the future.
“I can’t believe how much we were able to cover in 90 minutes. I was hoping to have some help with social media strategy and inspiration for posting ideas, and I received this and then some! I have a clear direction of where I’m going in the next three months, have it all scheduled on the calendar, and feel more organized with my messaging too.”
I cannot actually say how incredible working with you was. I was so inspired I have actually scheduled out all the posts in Planoly! I am just going through now and writing captions and then all I have to do is the few little videos!! This is literally the most social planning I’ve ever done, never mind in a DAY!
Have Questions?
Want to chat over Zoom to see if what kind of planning or strategy session is right for you? Book a free 20 minute consult today to see how I can best serve your needs.