Fractional Marketing Manager Services
For organizations and agencies who are ready to scale their business
Are you maxed out on hours working IN your business but you never get the time to work ON your business?
Leave the marketing to me.
With Fractional Marketing Manager Services you get the support of a dedicated marketing resource, without the hassle of hiring more staff.
Is your marketing plan collecting dust for your business?
Did you create an ambitious marketing plan for your organization this year? But it’s of collecting dust in the corner. You don’t have time to get your work done AND do the marketing.
You’re ready to hand the markeitng over to an expert to actually get it done.
Your business isn't showing up online (but your competition is)
You spend all day doing marketing for other businesses. But where is your agency or brand online?
You need assets built, campaigns organized, and someone to take the lead so that you can stay focused on your client experience.
You want to increase your marketing, but aren't sure where to start.
Maybe you’ve soley relied on word-of-mouth marketing, but business has started to slow down. Or you want a more reliable forecast of sales for your business based off marketing campaigns every month. Either way, it’s time to bring in a expert to make it happen.
WHEN SHOULD YOU HIRE A FRACTIONAL MARKETING MANAGER?
Are you an organization who is struggling to find the time to market yourself?
You’re great at interfacing with clients, and getting the job done, but struggle with finding the time for marketing.
You know that marketing is going to be essential to grow and expand your business, but aren’t ready to hire a full-time employee.
If you are ready for:
- Increasing your marketing impact to grow your business
- Saving hours each week off your workload and the stress that comes with it
- Looking for an expert to step in and set the direction
Then it’s time to see how a Fractional Marketing Manager could work for your business.
Fractional CMO support is available on a monthly basis with a minimum 3-month commitment to start.
What does a Fractional Marketing Manager do?
Digital Marketing Strategy
The first part of your digital marketing plan is doing an audit and creating your 12 month road map. We will refine who you are targeting, where you need to be showing up online and creating your marketing plan.
Email Marketing
When was the last time you reviewed your forms, automations and sequences for new subscribers? Let’s get your email marketing back on track with updated onboarding, monthly newsletters, and better segmenting.
Content Creation
Get your social media done and executed every month. From setting up your brand kit in Canva, to sourcing images, photography and design, this get’s social media off your to-do list every month.
Landing Pages
Stop driving people to your home page. Instead let’s build unique, trackable pages for email opt-ins, campaign specific updates, client proposals. Custom landing pages ensure that your website converts better.
Automations and Lead Tracking
Do you have a CRM set up for lead tracking? Do you have a follow up or nurture sequence in place to keep warm leads active? Let’s make sure you’re not leaving money on the table
Hiring and Team Management
Do you need to hire other contractors or marketing employees for your organizations? Get support with writing SOPs, job descriptions, job posting, screening, and management of new hires.
We brought Jen in for a training session with a group of team members looking to build their presence online. She was flexible with scheduling and great to work with in advance of the workshop, planning the flow and content for the day. She led a wonderful, engaging session and was very knowledgeable about social media and the diverse range of needs we had. She had great ideas to help our team get started with their first content plans. We’d love to work with Jen again!
- Josie, Marketing Manager at Vancity Credit Union
Jennifer is a brilliant social media strategist. Through a series of consultation calls (and her analysis work behind the scenes), Jennifer brought a wealth of knowledge to our social media strategy and helped us connect the dots for our channels’ audiences.
We now have a clear vision of who we’re communicating to on any given channel, the messages they need to receive and a stronger toolkit of best practices to draw from. I 100% recommend hiring Jennifer for your social media needs.
- Stephanie Hall, Morris J. Wosk Centre for Dialogue
Jen worked with us to get our social media accounts cleaned up, staff trained, and infrastructure ready for a major campaign. She was key in the planning and execution of content - keeping us all on track leading up to and during the campaign. Her insight and guidance on strategy was so valuable and made sure we checked off all the boxes to make sure the our campaign was a success. Ultimately we more than doubled our goal engagements and she set us, and the wider team, up for success in our ongoing social media work.
- Billie-Anne, CHC Helicopter
Have Questions about Fractional Support?
Want to learn how a Fractional Marketing Manager can help you grow your business? Book a discovery call below to connect now.