social media dispatch
Sharing tips, advice, and inspiration from across social media channels.
Your 2021 Social Media Checklist
As we race into 2021, frantically planning out our first weeks of content, I wanted to share a quick list of all the things you’ll need to master for social media success in 2021: Photography Videography Copy Writing Strategy Planning Branding Reels Hashtags...
3 Reasons Your Brand Needs a Social Media Photoshoot
I was working with a client recently who has an awesome service-based business in the pre and postnatal space for women. She wrote beautiful captions, had great ideas to share, but was having a hard time showing up consistently on social media. When I took a look at...
Are you Embracing the Competition or Running Scared?
When I was first starting to build my own business last year, I began researching other social media agencies in the area. I wasn’t sure exactly what I was going to offer, so I wanted to see what was already out there. A quick Google search turned up a social media...
Do I Need to Have my Brand on Social Media?
This is a question I get often get asked at networking events, by prospective clients, and even current ones. Do I need to use social media? Should I even bother with it? The short answer is that it depends on your marketing objectives and how much time you’re willing...
7 Ideas to Keep Your Small Business Going During the Pandemic
It’s a scary time right now for many business owners, especially those that have had to close or modify their business to comply with social distancing to stop the spread of the coronavirus. Whether your small business is your full-time income or your growing side...
20 Things to Start and Stop Doing on Social Media in 2020
A new decade is here, along with dozens of ideas for New Year’s resolutions, and new energy to make this year better than the last. If you run or manage a brand feed for any social media platform, it can be easy to get stuck in...
Instagram Stories: Worth the time or passing fad?
With new features, platforms, tweaks and changes being rolled out across each social media channel every month, it can be hard to know which ones to jump on (Vero?) and which ones to leave behind (Peach). Instagram launched Instagram Stories back in August 2016 as a...
4 Reasons to Rock Motherhood and Your Own Business
From the minute you pee on that first pregnancy test to the moment your baby arrives, you know your life is going to change, but often, we can’t even begin to imagine just how much. For many parents, continuing to work after the baby arrives is part of the plan. But...
The 4 C’s of Standing Out on Instagram
With over one billion active users, Instagram is the fastest growing social media platform. While organic reach on Facebook has bottomed out near one percent, Instagram is proving to be a more reliable and affordable way to connect with and grow your audience. If...