social media dispatch

Sharing tips, advice, and inspiration from across social media channels. 
Why you Don’t Want 100,000 followers on Instagram

Why you Don’t Want 100,000 followers on Instagram

Imagine waking up to 100,000 followers on Instagram - it would be like winning the lottery, right? When I run a free consult or start working with a new coaching client, this is usually the direction they want to go. More followers, would equal more sales, so the...

What No One Tells you about Launching

What No One Tells you about Launching

Here's a look behind-the-scenes at a digital launch It’s been two weeks since the launch of Plan that Social Club. I took a little break from emailing, because I know I was taking up A LOT of space in your inbox during that time, and wanted to give everyone a little...

This is why your engagement is down on Instagram

This is why your engagement is down on Instagram

The last few weeks of summer are always my favourite. The weather is great. Lots of fun adventures have been had, and fall is still far enough away to not have to worry about it just yet. The only downside? Social media feels like a barren wasteland. If you’ve noticed...

The True Story of Two “Honest” Moms on TikTok

The True Story of Two “Honest” Moms on TikTok

If you are a mom and are on TikTok or Instagram, you were probably pulling up a chair to the major mom drama that went down last week. It was a tale of two “honest” moms, but with a surprise ending. Libby, the original honest mom @diaryofanhonestmom on Instagram, has...

Why Going Camping is Like Creating Instagram Reels

Why Going Camping is Like Creating Instagram Reels

5If you were to scroll back through my phone this weekend, you would see photos of smiling kids, sitting around the campfire, and enjoying time with friends. Here’s what I didn’t take photos of: The hours of packing the car and food prepping 427 kid meltdowns Rainy...

3 new Instagram Features You Don’t Want to Miss

3 new Instagram Features You Don’t Want to Miss

Instagram is always cooking up something new, and this time we may have a few winners on our hands. Let’s dive into the new list. Reels got longer This one isn’t a bit surprise, but it’s nice to see if here! You can now make even longer Reels – up to 90 seconds total....

Do Not Make this Mistake on Instagram

Do Not Make this Mistake on Instagram

Back in late 2021 I helped this new client come up with a strategy and a plan to launch their Instagram account along with their other social media channels. The branding was on point, and we got an efficient system down for creating content that would attract their...