social media dispatch

This is what the industry experts don’t tell you.   It’s been two weeks since the launch of Plan that Social Club. I took a little break from emailing, because I know I was taking up A LOT of space in your inbox during that time, and wanted to give everyone a little...

The last few weeks of summer are always my favourite. The weather is great. Lots of fun adventures have been had, and fall is still far enough away to not have to worry about it just yet. The only downside? Social media feels like a barren wasteland. If you’ve noticed...

If you are a mom and are on TikTok or Instagram, you were probably pulling up a chair to the major mom drama that went down last week. It was a tale of two “honest” moms, but with a surprise ending. Libby, the original honest mom @diaryofanhonestmom on Instagram, has...

5If you were to scroll back through my phone this weekend, you would see photos of smiling kids, sitting around the campfire, and enjoying time with friends. Here’s what I didn’t take photos of: The hours of packing the car and food prepping 427 kid meltdowns Rainy...

Instagram is always cooking up something new, and this time we may have a few winners on our hands. Let’s dive into the new list. Reels got longer This one isn’t a bit surprise, but it’s nice to see if here! You can now make even longer Reels – up to 90 seconds total....

Back in late 2021 I helped this new client come up with a strategy and a plan to launch their Instagram account along with their other social media channels. The branding was on point, and we got an efficient system down for creating content that would attract their...

What’s going to happen in 2022 on Instagram? One this is for certain, more changes are ahead. Let's look at a few of the changes that happened on the app in 2021: Insights for Reels finally roll out  Going LIVE with up to 4 total people at one time Reels move from 30...

Images are a huge part of your reach and success on Instagram. They create a strong on-brand look and feel.  But what about those pesky captions?  Images and videos get the eyeballs on your content, but without a well-written block of text to go with it, you won’t be...

Does it feel like there have been more Instagram updates in the last year than anytime before? In the past 6 months alone Instagram has introduced or made updates to: Desktop publishing Reels Collabs Rolled out the new Link Sticker And updated IGTV to Instagram Video...