My passion for social media lies in bringing together a connected community of advocates who are passionate about a product, service or brand. I’ve spent time working for start-ups, non-profits, in the government sector and leading brands. I love teaching people about the tools available to harness the power of social media, and how small changes can lead to big results.

I believe that every company has a story to tell, and that’s what sets you apart from the competition. It’s about finding your unique voice and using that to authentically connect with your audience.

Writing great copy leads to stronger SEO for your website, better conversion on your emails and longer time on site for blog posts. From FAQ pages, to blog posts, website copy and press releases, I’ve published articles across the web for a wide variety of stakeholders.

When I’m not writing, you’ll find me hiking around Vancouver and travelling to new places with more mountains to conquer. There’s nothing more satisfying that putting one foot in front of the other and pushing yourself to new limits – on the mountains or off.